In 2010, Meredith Atwood (@SwimBikeMom) entered the sport of triathlon. Only to find that not a stitch of tri clothing fit her. So she took matters into her own hands.
Seven years later, Tri*Fe (/tri-fee/) exists to offer beautiful, functional and comfortable
tri wear for the EVERY woman in sizes XS to 4XL.
Started by Swim Bike Mom® in 2011, the trademarked phrase "Just Keep Moving Forward®" has become more than just a few words to motivate---it has become an entire brand, along with Swim Bike Mom.
When people on the race course shout out "Just Keep Moving Forward," you'll know it's because you are wearing Tri*Fe™ gear from Swim Bike Mom® and Tri*Fe Tri. Through Just Keep Moving Forward® as a brand and trademark, we have created a national and international community of individuals who aspire to, everyday, JUST KEEP MOVING FORWARD.
What is Tri*Fe™?
Tri*Fe™ is the newest brand under Swim Bike Mom® - for the every woman - not just moms. "Tri*Fe™" is a nod towards "triathlon" and "female" [and if we are getting super-nerdy, the chemical symbol for the element, iron: "Fe"]. Whether you aspire to iron or to 5k, our Tri*Fe™ clothing is made in the spirit of you-- triathlon for the EVERY woman! Tri*Fe™!
In the spirit of "Triathlon for the Every Woman™" we are pleased to offer triathlon clothing and gear in sizes for "every" woman... from XS to 4XL.